What is it costing my business to have performance issues?
Let’s talk about something that’s holding your business back: why your existing development team might not be the best fit for tackling performance diagnosis. This isn’t about pointing fingers; it’s about understanding where the gaps lie and how to bridge them.
Your dev team is great at building and maintaining your site. They’re coding wizards, managing feature updates, debugging issues, and ensuring that your platform runs smoothly day-to-day. But performance optimization? That’s a whole different ball game, requiring a specialized skill set.
Here’s why:
Specialized Tools: We’ve designed and built our own custom profiler in order to give our Performance Architects exactly what they need to analyze production issues. Our profiler collects the right type of diagnostic data, either memory dumps or trace files, depending on the specific counter triggering the issue.
Specialized Process: Performance analysis often involves using these niche tools with different methodologies—things like deep Application Insights analysis, deep Azure understanding in combination with investigating code and diagnostic information. This triangulation of information is something you don’t typically have to do as a developer.
Data Interpretation: Once you have the insights, you have to interpret them into resolution steps based on the code. This seems straightforward but is frequently a challenge for developers not accustomed to doing so.
Time Constraints: Your dev team is already stretched thin focusing on features and bug fixes. Between deploying updates, managing security patches, and addressing bugs, they simply don’t have the bandwidth to dig deep into performance bottlenecks. Leveraging enterprise experience doing deep-dive diagnosis of these issues just makes financial sense.
Studies like Milliseconds Make Millions show that even a 0.1-second improvement in site speed can boost conversion rates by 8-10%. But achieving that requires deep analysis—things like garbage collection analysis, JIT compilation analysis, or Thread Pool analysis. These aren’t tasks your team typically tackles.
And let’s face it: asking your developers to wear too many hats can lead to burnout and mistakes. It’s better to let them focus on what they do best while bringing in specialists to handle performance optimization.
So, what’s the solution? Consider bringing in a performance specialist—someone trained in:
- Advanced diagnostic tools for speed and performance.
- Interpreting profiler metrics.
- Implementing fixes that align with your business goals.
By pairing your development team with experts in performance analysis, you’re setting your business up for success. You’ll uncover hidden opportunities to improve site speed, enhance user experience, and ultimately drive more revenue.
Thanks for watching! If you’ve been struggling with site performance or wondering how to take your e-commerce game to the next level, now’s the time to act.
Setup a free consultation via our main nav. We look forward to speaking to you soon.
