loss calculator

How much is reduced performance costing your business?

Many customers are taken aback when they realize the profound impact that software performance has on their revenue and profitability. A sluggish website or a slow checkout process doesn't just frustrate users—it directly leads to higher bounce rates and cart abandonment. Studies have shown that even a one hundred millisecond delay in page load time can result in a 8% reduction in conversions. For businesses, this means significant losses in potential sales, directly hitting the top line. Moreover, poor performance can damage brand reputation, leading to long-term customer attrition.

On the bottom line, inefficient software increases operational costs. Additional resources may be needed to manage and maintain underperforming systems, and customer service teams can become overwhelmed handling complaints related to performance issues. This not only strains the company's finances but also diverts attention from strategic initiatives aimed at growth. When customers fully comprehend how these performance issues are silently eroding their financial health, they're often shocked by the magnitude of the impact.

How to use this calculator:

1) Fill in your average cart value

2) Fill in your number of sales per day.

3) Review your response time delay.

4) Review your average cart size increase%.

5) Review the Revenue Loss Chart for your total revenue loss based on response time delay.

6) Review the "Avg. Cart Size $ Loss" chart for lost revenue based on reduction in cart size.

Download Chart

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$25 avg with 100 sales/day

$25 avg with 200 sales/day

$50 avg with 100 sales/day

$50 avg with 200 sales/day

$100 avg with 100 sales/day

$100 avg with 200 sales/day